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With our experience and vast knowledge of the yachting market, the Choose Your Boat team works closely with clients to maintain coherent Marketing and Communications strategies.
Set course towards your goals! Communication strategy must be designed and implemented in a particular context, it is market specific and must correlate with business objectives.
Even more so today the sales teams have to adapt to the significant evolution in customer behavior. Who now carry out of their own research, for the most part on the internet.
Between social network marketing, high quality and quantity image production, the optimization of natural referencing (SEO), the implementation of AdWords campaigns and emailing... communication managers are faced with a very heavy and constantly changing workload on areas that require consistent training.
Auditing, market research, competitive intelligence, brand positioning, content creation, event organization, new boat launch techniques, viral marketing, press
and lead generation... CYB competencies in communications and marketing are many... But today, each one is essential!